How it works

  • Phase 1

    March 2023

    - Robust supply chain for repurposed textile bags
    - Build vendors network in 5 cities
    - Focus on the informal sector
    - Test technology to track manufacturing and distribution

  • Phase 2

    December 2023

    - Onboard 15 bag-making businesses as Desh ka Bag makers
    - Build the technology and ecosystem for recycling dkb
    - Grow vendor network to 15 cities
    - Build technology to document reuse by customers

  • Phase 3

    March 2024

    - Build the ecosystem of bag maker nationally
    - Grow vendor network to 25 cities
    - Leverage in-house technology to incentivise sellers, users and makers of Desh ka Bag

  • Textile waste

    In India, more than 1 million tonnes of textiles are thrown away every year, with most of this coming from household sources. Waste from manufacturing comprises about 25-47%. Textile waste is the 3rd largest producer of municipal solid waste in India.

  • Bag makers

    As of June 2022, 83 million rural poor women have been mobilised into more than 76 lakh self help groups. Most of these groups work with small and medium-scale businesses to provide them employment. There is a huge opportunity to incentivise these women and make them localized suppliers of Desh ka Bag.

  • Bag distributor

    India has a robust and highly distributed network of wholesale suppliers for single-use plastic bags, reusable cloth bags, and packaging materials with a total annual revenue of $314 billion. This network can be mobilised to distribute desh ka bags, creating a revenue stream for all stakeholders.

  • Grocery vendors

    India is home to a thriving semi-formal and informal market of street vendors and kirana stores. India’s 12 million kirana stores across the country account for 90% of India’s total trade. Along with 50 lakh street vendors in the country, the informal retail sector can play a critical role in eradicating single use plastic.

  • Bag users

    77% of India’s population urban and semi-urban wants to learn how to live more sustainably. 93% of citizens have a general concern for the environment, plastic pollution and biodiversity loss. Desh ka Bag is a medium to empower these aware citizens and make them a part of the solution to eradicate single use plastic bags.

  • Advertising sponsors

    India consumes close to 1 million ton of single use plastic bags every year. Replacing even 20% of them ie 20,000 tons of bags with reusable Desh ka Bag gives businesses a huge advertising real-estate to promote their brand and also fulfill their responsibility for environmental impact.

  • Bag donors

    An Indian consumes close to 11 kgs of plastic a year. This totals up to 3.5 million tons of plastic waste annually. As per the plastic bag report, globally replacing just 20% of today’s single use packaging with reusable alternatives offers an opportunity worth $10 billion.